Though my eye catched evolution of the concept- from 100% nude (which made this calendar similar to hundreds of others with one exeption- Campari always invited only one one top class model and photographer) into glamour appearance as today.
Is this an evolution? I think so. Advertising industry overestimated impact of naked woman body and resulted into loss of audience. Meanwhile story-tellers, such as Virgin Group, always gained attention with their tales.
Let us see how long recession of agressive sexuality will stay appreciated.
By the way all visual story of evolution you may find here: http://www.camparigroup.com/en/press-media/campari-calendar/
